Twitter Handle: Also known as a username. This is the name you select to represent yourself.
To Follow: To subscribe to someone’s updates on Twitter. You do this by clicking the “Follow” button on that specific person’s Twitter page, which can be found at
http://twitter.com/USERNAME.
(Insert the specific person’s username into the URL, like http://twitter.com/nowfor2).
When you follow someone, their updates will be displayed on your Twitter page so you know what they are doing.
To Follow Back: To subscribe to the updates of someone who has recently started following you. Whenever a new person follows you, you receive an email alert from Twitter. In the email, there will be a link to that person’s profile. By clicking the link, you can check out who they are and decide to follow them back or not. It is not required to follow everyone back, but many people like to.
Follower: A person who has subscribed to receive your updates. You can see your total number of followers on your Twitter profile page.
Update: Also known as a tweet. They can be no longer than 140‐characters. (Later we will talk about different types of updates.) You post your update in the white text box under “What are you doing?”
@Reply: A public message sent from one Twitter user to another by putting @USERNAME at the beginning of the tweet.
Direct Message (or DM): A private message sent from one Twitter user to another by either clicking the “message” link on their profile or typing D USERNAME.
Twitter Stream: A list of a person’s real‐time updates. Every time you post an update, it goes into your Twitter stream, which is found on your account page also at
http://twitter.com/USERNAME.
Tweet‐up: An event specifically organized for Twitter‐users to meet up and network, usually informal.
Hashtag (#): A tool to aggregate the conversation surrounding an event or theme. Created by combining a # with a word, acronym or phrase (#WORD).
Retweet (or RT): To repeat what someone else has already tweeted. People do this if someone has said something especially valuable and they want their own network to see the information too.
Twitter Vocabulary
Black Hat Domain Names
Whether you’re going to host on a third party or use a domain you buy, the biggest favor you can do your site in terms of future rankings is to include the main niche keywords in the title of the domain name. If you must, you can use dashes although no more than 2 or the SEs could flag your site as potentially low quality.
Besides third parties, you can buy new or old domains. It makes quite a difference on results but the cost also varies tremendously.
Another incredibly important tip is: keep your domains organized.
Black Hat Seo with the longtail method is about volume and automation. The most prolific Black Hats have thousands if not tens of thousands of domains. Managing these can become a headache unless you organize from the get go.
Keep data on your builds. For example, if on a given day you build 100 sites, note which content generator you used, which template (s), on which server and IP they are. What linking or indexing strategies you used for them. This will take you a matter of minutes but you will have valuable logs allowing you to analyze what works and do more of it.
Old Domains
Expired domains are great, when you can get them. They already have their spiders, a minimum of trust, a lot of the time links and sometimes even links from powerful .edu domains and directories like Yahoo! or DMOZ. What this means is that anybody who can get their hands on them would jump on the occasion since a site launched on one of these would get an immeasurable advantage over any new domain.
This is nothing new as it has been common practice for years to try and scoop up these old domains that are expiring. Countless applications and pieces of software have been built to find and track domains that are on the verge of dropping. That’s actually the easy part. The hard part is catching the domain once it becomes available.
So many individuals and companies are now lined up to buy these domains the minute they drop that it has become nearly impossible for a regular person to get their hands on one of them.
Personally I don’t do much black hat on old domains because there are certain tricks involved. If the content changes too fast or too dramatically, you can see all the benefits wiped out.
Excellent results are to be had with new domains and third party hosts and I tend to stick to those.
New Domains: Cheap and Good
I used to be a big practitioner of the “throw it against the wall, see if it sticks” black hat SEO approach, vomiting anywhere between dozens and thousands of auto-generated sites into cyberspace.
While I have had a slight change of heart and spend more time on niche targeting and keyword optimization, one thing hasn’t changed. When buying domain names, the cheaper the better.
Domains and hosting are your biggest fixed cost. You need them and there’s not much you can do about it.
Social Media Marketing
Definition of Social Media
Wikipedia says - Participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission. Normally accompanied with a voting process to make media items become "popular".
The Most Powerful Elements of a Social Media Marketing Campaign
- Video Marketing
- Social Bookmarketing
- Photo Marketing
- Podcast Marketing
- Blog Marketing
- Rss Marketing
- Social Network Marketing
Promotional Channels for Social Media Marketing Campaigns
Text Based - Blog Platforms, Submitting to the Social Bookmarking Sites,Blog directories and RSS engines
Audio Based - Podcast directories
Photos Based - Photo sharing sites
Video Based - Video Sharing Sites , Submit to social video bookmarking sites, Video Blog Directories
Network Based - Social Networking Platforms
Why Use Social Media
We've established the most powerful elements, and the main promotional channels, of a Social Media marketing campaign. How does it relate to your company?
At a corporate level you may want to:
- Attract more customers.
- Enable potential clients to have a "peek" inside your organization to help them decide if they want to do business with you.
- Get feedback about your products or services
- Launch new products
- Put "new life" into existing products
- Improve customer support - and lower costs
- Create more effective news releases
- Strengthen client relationships
- Improve staff relationships and involvement in company matters
- Improve your online reputation
- Get your marketing messages global
- Create viral marketing campaigns
- Get a higher page result ranking on Google and Yahoo
- Find new business partners, JVs or affiliates
- Traditional marketing typically relies on non-interactive messages to induce a response
How To Use Social Media
It's very simple! Create compelling, exciting, humorous, informative, FREE CONTENT
Distribute it to as many web destinations as possible
Follow up by getting involved in the conversations you've initiated
a.k.a. Soft Sell Marketing
Content You Need To Create
Content that answers peoples questions, solves peoples' problems, shows you are in tune with current thinking and even establishes you as a "thought leader".
The most important content is your blog. This is the hub that you will use to distribute your sales messages, build customer relationships and ultimately send them to your sales page or contact number.
Write articles that are informative, unique and even controversial.
Create videos that will attract attention.
Produce podcasts for the "on the move" crowd.
Encourage others to share your content by making it easy to add to the Social Bookmarking sites.
Make it easy for people to subscribe to your RSS feed.
Get involved on the micro-blogging sites like Twitter.
Comments on other peoples' blogs and in industry related forums.
Be original and creative - track results and find what keywords lead to sales.
Where to Distribute Your Top Quality Content
Video Sharing Sites - Youtube - DailyMotion - Blip.tv
Social Bookmarking Sites - Del.icio.us - Blinklist - Magnolia
Photo Sharing Sites - Flickr - PhotoBucket - WebShots
Podcast and Videocast Directories - Podcast.net - PodcastPickle - iTunes
Blog Directories - Blogger - Wordpress - LiveJournal
Rss Search Engines - Bloglines - BlogPulse - Feed24
Social Networking Sites - MySpace - FaceBook - Squidoo
