Definition of Social Media
Wikipedia says - Participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission. Normally accompanied with a voting process to make media items become "popular".
The Most Powerful Elements of a Social Media Marketing Campaign
- Video Marketing
- Social Bookmarketing
- Photo Marketing
- Podcast Marketing
- Blog Marketing
- Rss Marketing
- Social Network Marketing
Promotional Channels for Social Media Marketing Campaigns
Text Based - Blog Platforms, Submitting to the Social Bookmarking Sites,Blog directories and RSS engines
Audio Based - Podcast directories
Photos Based - Photo sharing sites
Video Based - Video Sharing Sites , Submit to social video bookmarking sites, Video Blog Directories
Network Based - Social Networking Platforms
Why Use Social Media
We've established the most powerful elements, and the main promotional channels, of a Social Media marketing campaign. How does it relate to your company?
At a corporate level you may want to:
- Attract more customers.
- Enable potential clients to have a "peek" inside your organization to help them decide if they want to do business with you.
- Get feedback about your products or services
- Launch new products
- Put "new life" into existing products
- Improve customer support - and lower costs
- Create more effective news releases
- Strengthen client relationships
- Improve staff relationships and involvement in company matters
- Improve your online reputation
- Get your marketing messages global
- Create viral marketing campaigns
- Get a higher page result ranking on Google and Yahoo
- Find new business partners, JVs or affiliates
- Traditional marketing typically relies on non-interactive messages to induce a response
How To Use Social Media
It's very simple! Create compelling, exciting, humorous, informative, FREE CONTENT
Distribute it to as many web destinations as possible
Follow up by getting involved in the conversations you've initiated
a.k.a. Soft Sell Marketing
Content You Need To Create
Content that answers peoples questions, solves peoples' problems, shows you are in tune with current thinking and even establishes you as a "thought leader".
The most important content is your blog. This is the hub that you will use to distribute your sales messages, build customer relationships and ultimately send them to your sales page or contact number.
Write articles that are informative, unique and even controversial.
Create videos that will attract attention.
Produce podcasts for the "on the move" crowd.
Encourage others to share your content by making it easy to add to the Social Bookmarking sites.
Make it easy for people to subscribe to your RSS feed.
Get involved on the micro-blogging sites like Twitter.
Comments on other peoples' blogs and in industry related forums.
Be original and creative - track results and find what keywords lead to sales.
Where to Distribute Your Top Quality Content
Video Sharing Sites - Youtube - DailyMotion - Blip.tv
Social Bookmarking Sites - Del.icio.us - Blinklist - Magnolia
Photo Sharing Sites - Flickr - PhotoBucket - WebShots
Podcast and Videocast Directories - Podcast.net - PodcastPickle - iTunes
Blog Directories - Blogger - Wordpress - LiveJournal
Rss Search Engines - Bloglines - BlogPulse - Feed24
Social Networking Sites - MySpace - FaceBook - Squidoo
