Whether you’re going to host on a third party or use a domain you buy, the biggest favor you can do your site in terms of future rankings is to include the main niche keywords in the title of the domain name. If you must, you can use dashes although no more than 2 or the SEs could flag your site as potentially low quality.
Besides third parties, you can buy new or old domains. It makes quite a difference on results but the cost also varies tremendously.
Another incredibly important tip is: keep your domains organized.
Black Hat Seo with the longtail method is about volume and automation. The most prolific Black Hats have thousands if not tens of thousands of domains. Managing these can become a headache unless you organize from the get go.
Keep data on your builds. For example, if on a given day you build 100 sites, note which content generator you used, which template (s), on which server and IP they are. What linking or indexing strategies you used for them. This will take you a matter of minutes but you will have valuable logs allowing you to analyze what works and do more of it.
Old Domains
Expired domains are great, when you can get them. They already have their spiders, a minimum of trust, a lot of the time links and sometimes even links from powerful .edu domains and directories like Yahoo! or DMOZ. What this means is that anybody who can get their hands on them would jump on the occasion since a site launched on one of these would get an immeasurable advantage over any new domain.
This is nothing new as it has been common practice for years to try and scoop up these old domains that are expiring. Countless applications and pieces of software have been built to find and track domains that are on the verge of dropping. That’s actually the easy part. The hard part is catching the domain once it becomes available.
So many individuals and companies are now lined up to buy these domains the minute they drop that it has become nearly impossible for a regular person to get their hands on one of them.
Personally I don’t do much black hat on old domains because there are certain tricks involved. If the content changes too fast or too dramatically, you can see all the benefits wiped out.
Excellent results are to be had with new domains and third party hosts and I tend to stick to those.
New Domains: Cheap and Good
I used to be a big practitioner of the “throw it against the wall, see if it sticks” black hat SEO approach, vomiting anywhere between dozens and thousands of auto-generated sites into cyberspace.
While I have had a slight change of heart and spend more time on niche targeting and keyword optimization, one thing hasn’t changed. When buying domain names, the cheaper the better.
Domains and hosting are your biggest fixed cost. You need them and there’s not much you can do about it.
Black Hat Domain Names
